The trend of “Organic” canned tuna is dominating the North American market

The canned food market in North America is undergoing a health revolution, with canned tuna at its center. No longer favoring traditional oil-packed products, modern consumers are seeking out “natural” tuna (packed in mineral water) or tuna with added organic seasonings.

Market reports for Q1 2026 show a 40% increase in sales of canned tuna labeled “Pole and Line” (fished using rods). This selective fishing method minimizes the impact on other marine life such as turtles and dolphins. Large retailers like Walmart and Costco have tightened their sourcing standards, prioritizing suppliers with MSC (Maritime Stewardship Council) certification.

For producers in Southeast Asia, this presents both challenges and opportunities. Transitioning production lines towards lower salt, reduced chemical additives, and the use of 100% recycled packaging is becoming mandatory. Furthermore, convenient ready-to-eat canned tuna combined with quinoa or salad dressing is becoming a top choice for office workers in New York and Toronto due to its convenience and high protein content.