B2B e-commerce: A “fast track” for canned tuna into global retail chains

In 2026, the traditional business model of exporting tuna through in-person trade fairs will no longer be the only way. The explosion of specialized B2B (business-to-business) e-commerce platforms for food has ushered in a new era. Now, a buyer in California or Dubai can order dozens of containers of canned tuna from Vietnam with just a few clicks, with the entire quality control process digitized.

The biggest breakthrough this year is the integration of e-commerce platforms with smart logistics systems. Large tuna exporting businesses in Vietnam have begun using smart bonded warehouses in target markets such as the US and the Netherlands. Instead of waiting for orders to be processed and shipped (which takes 30-45 days), goods are readily available in the importing market’s domestic warehouses, shortening delivery times to just 2-3 days.

In addition, the application of artificial intelligence (AI) to forecast market demand has helped tuna processing plants optimize inventory levels. AI can analyze seasonal consumption trends, suggesting that businesses focus on producing tuna in oil or tuna in spicy sauce for specific regions. The combination of digital technology and modern logistics infrastructure not only minimizes the risk of supply chain disruptions but also helps Vietnamese tuna brands increase their direct competitiveness in terms of speed and after-sales service on the global seafood map.